Flat Earth Chips has positioned themselves in the snack food market as "Impossibly Good." The meaning behind that is most people don't believe that a chip can be good and good for you. With the many different flavor options they offer, consumers can find their favorite fruit, veggie or cheese flavor and have a snack that tastes good and is good for their body. I feel like Flat Earth has positioned themselves as a chip that is good for you like other brands such as Kettle Chips, but Flat Earth Chips has a slogan that may allow them to stand out from the competition. For consumers who are health conscious, it gives them more choices than plain(salted) or veggie.
I think the commercial is very cute. The little pig may put some type of feeling behind the commercial. The fact that the commercial depicts a middle aged woman being "waistline" or health conscious may affect other women's views and get them behind the Flat Earth Chips as well. The Brand name of the company also follows along with their positioning. Impossible is what they go by, and the Earth is definitely not flat.
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