MESSAGE APPEAL- HUMOR, FEAR, GUILT AND SEX APPEAL
One of my favorite ads on T.V right now is the V8 commercial where the mom is eating a fry and talking to her baby. All of a sudden she gets booped upside the head and you hear "Coulda had a V8!" This is the newest in a run of V8 ads indicating "duh!" drink V8 and get all the nutrients you need. I think it is hilarious when the men and women get booped in the forhead. This commercial really does send the message and ads humor along with it.
Another advertisement that I believe does a great job of having message appeal is the Victoria's Secret Secret Embrace campaign. It definitely has sex appeal in the ad. The commercial starts out with all different types of women in their bras and its marketing the new Secret Embrace bra. I believe the ad works because not only is Victoria's Secret a well-known brand for intimate apparel, but it gives off the effect that women could look sexy in that bra and still be comfordable. Men would buy this product because the ad is appealing to their natural sex drive, but they can also see how their wives or girlfriends could look good in this product too.
One ad that I don't believe appealed to one of the messages very well was for Pur water filters. The ad I saw had a bottle of water, without a label, sitting in the middle of a while screen. The water is talking to the camera, the audience, asking to be let free. The water bottle tells us that water like him should be allowed to run through faucettes and be free. I think the ad was supposed to be using humor in the message to just use the water you have and purify it, but it came across to me as kinda stupid. I didn't actually get the commercial at first, so I rewinded the dvr and watched it again. I think Pur could have done alot better if they wanted to appeal to humor in their ad.
The second advertisement that I don't think appeals very well to any certain area is the Army commercials. I can understand why some people may say it appeals to guilt because there are many Americans who are over in Iraq fighting for our country, and we over here in the states, aren't doing anything to support our troops or our country. Not everyone would feel guilty in this way though. Some could reply that they pay taxes, or some could say that they would never have to go into the Army or any branch of the military so therefore it isn't important to them or doesn't affect them in their daily lives. I feel like if thearmed services wanted to appeal to an audience who may feel guilty for not somehow getting involved, they could have used the emotional appeal to evoke the guilty feelings.
Another advertisement that I believe does a great job of having message appeal is the Victoria's Secret Secret Embrace campaign. It definitely has sex appeal in the ad. The commercial starts out with all different types of women in their bras and its marketing the new Secret Embrace bra. I believe the ad works because not only is Victoria's Secret a well-known brand for intimate apparel, but it gives off the effect that women could look sexy in that bra and still be comfordable. Men would buy this product because the ad is appealing to their natural sex drive, but they can also see how their wives or girlfriends could look good in this product too.
One ad that I don't believe appealed to one of the messages very well was for Pur water filters. The ad I saw had a bottle of water, without a label, sitting in the middle of a while screen. The water is talking to the camera, the audience, asking to be let free. The water bottle tells us that water like him should be allowed to run through faucettes and be free. I think the ad was supposed to be using humor in the message to just use the water you have and purify it, but it came across to me as kinda stupid. I didn't actually get the commercial at first, so I rewinded the dvr and watched it again. I think Pur could have done alot better if they wanted to appeal to humor in their ad.
The second advertisement that I don't think appeals very well to any certain area is the Army commercials. I can understand why some people may say it appeals to guilt because there are many Americans who are over in Iraq fighting for our country, and we over here in the states, aren't doing anything to support our troops or our country. Not everyone would feel guilty in this way though. Some could reply that they pay taxes, or some could say that they would never have to go into the Army or any branch of the military so therefore it isn't important to them or doesn't affect them in their daily lives. I feel like if thearmed services wanted to appeal to an audience who may feel guilty for not somehow getting involved, they could have used the emotional appeal to evoke the guilty feelings.
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